Prioritization of Factors Influencing Customer’s Choice of Land Freight Transportation Mode (Road and Railway)

Rostamkhani, Akram; Alizadeh Galdiani, Milad; Rezazadeh, Mohammadreza; Mosayebi, Seyed Ali

doi:10.22068/ijrare.361

Volume 12, Issue 1 (1-2025) IJRARE 2025, 12(1): 1-8 | Back to browse issues page

‎ 10.22068/ijrare.361

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Rostamkhani A, Alizadeh Galdiani M, Rezazadeh M, Mosayebi S A. Prioritization of Factors Influencing Customer’s Choice of Land Freight Transportation Mode (Road and Railway). IJRARE 2025; 12 (1) :1-8
URL: http://ijrare.iust.ac.ir/article-1-361-en.html

Prioritization of Factors Influencing Customer’s Choice of Land Freight Transportation Mode (Road and Railway)

Akram Rostamkhani

, Milad Alizadeh Galdiani

, Mohammadreza Rezazadeh

, Seyed Ali Mosayebi

School of Railway Engineering, Iran University of Science and Technology, Tehran, Iran

Abstract: (56 Views)

The decision-making process of customers choosing a product or service is complex and dependent on many factors. These factors do not remain unchanged, and customers may change their behavior over time. This is important in markets with alternative products or services, and manufacturers and service providers should effectively monitor customers’ behavior and preferences so that they could be successful in the market. In the freight transportation industry, customers can choose between freight transportation modes. This study sought to identify factors influencing customers’ choices of transportation modes and contribute to transportation managers. Influential factors, e.g., time, safety, and distance, were extracted from the literature. The insignificant factors were excluded through expert views based on the Delphi method, prioritizing the remaining factors through the decision-making and trial evaluation laboratory (DEMATEL)-based analytic network process (DANP) and constructing the DEMATEL matrix of the criteria. It was found that cost, time, speed, safety, and health are the most important determinants of freight customers’ choices of land transportation modes.

Keywords: Prioritization, DANP, Road, Railway, Transportation Mode Choice

Full-Text [PDF 298 kb] (41 Downloads)

Type of Study: Research | Subject: Railway Transportation